Digital Marketing Specialist

Are you a creative thinker who dreams in ROIs, SEO, and Viral Campaigns? Do you obsess over open rates, thrive on data, and know how to turn followers into fanatics? If you’re a lead-generating, campaign-launching, trend-hunting, data-loving digital warrior, we want you on our team.

At Boutiqaat, we don’t just sell beauty; we create experiences. And we’re on the hunt for a Digital Marketing Specialist who’s ready to bring our brand vision to life, one click, tap, and scroll at a time.

What You’ll Be Doing:
As our Digital Marketing Specialist, you’ll play a key role in executing innovative and results-driven campaigns that boost awareness, drive revenue, and make our brands shine online. Reporting to the Group Digital Marketing Manager, you’ll:

• Launch and optimize social, search, and email campaigns.
• Plan, execute, and optimize multi-channel digital campaigns (Google, Meta, LinkedIn, TikTok).
• Upload paid media, SEO/SEM, email marketing, and social growth.
• Track performance, analyze data, and refine strategies.
• Work closely with creatives to bring bold, scroll-stopping ideas to life.
• Monitor budgets, measure ROI, and report on campaign success.
• Stay ahead of digital trends and propose new ways to build awareness and spark engagement.
• Collaborate cross-functionally with operations, branding, and communications teams.
• Participate in brainstorms, bring fresh ideas to the table, and help turn ideas into action.

What You Bring to the Table:

• A bachelor’s degree in marketing, Business, or a related field.
• 24 years of proven experience in digital marketing.
• Success stories of real-world campaigns that drove traffic and conversions.
• Hands-on experience with Google Analytics, Google Ads, and social platforms.
• A solid grip on SEO/SEM, content management, and digital campaign optimization.
• Exceptional communication skills — written, visual, and verbal.
• A proactive, organized, creative thinker who thrives in fast-paced environments.
• Bonus points for experience in beauty, fashion, or e-commerce industries.

Platforms & Tools You’ll Work With:
Instagram, TikTok, Snapchat, Facebook, Twitter, Google Ads, Google Analytics, Email marketing platforms (Mailchimp, HubSpot, etc.), Microsoft Office Suite, CMS tools and social reporting dashboards.

Why Boutiqaat?
At Boutiqaat, you won’t just join a company; you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?
Kickstart your career with hands-on experience, expert mentorship, and real impact. Apply now and be part of something exciting!

Job Summary
We are looking for a Digital Marketing Specialist who has practical knowledge of digital advertising platforms, launching marketing campaigns from planning to the final report, and can handle multiple e-commerce stores on different platforms while linking them using GTM and platform-specific PIXELs for managing tracking and analytics, with a passion for digital marketing and developing advertising campaigns.

Tasks and Responsibilities

• Handling multiple and diverse e-commerce stores on different platforms to manage and market our clients' stores.
• Professionally activating and using advertising platforms, segmenting and targeting audiences in marketing campaigns.
• Setting up and linking (Pixels) on platforms such as: Meta, Google Ads, Snapchat, TikTok Ads, and others.
• Managing and tracking events using GTM and GA4 and similar tools to enhance marketing campaigns and achieve the best returns from them.
• Collaborating with the marketing team to improve paid campaigns and increase ROI.
• Monitoring performance on a daily basis, analyzing campaign data, and providing periodic reports based on clear performance indicators.
• Contributing with the content and design team to build impactful marketing content ideas that aid decision-making for clients.
• Collaborating in executing the required daily marketing and administrative tasks assigned to achieve marketing objectives.

Qualifications and Requirements

• Practical experience of 1 to 3 years in digital marketing and executing marketing campaigns.
• Bachelor's degree in digital marketing, information technology, or its equivalent.
• Good knowledge in linking and activating pixels and tracking through Google Tag Manager and through the linking tools in the stores.
• Experience in launching targeted diverse marketing campaigns based on the nature of targeting "Awareness, Engagement, Sales," etc.
• Ability to analyze data and use tools like Google Analytics to track the customer journey and enhance campaigns.
• Administrative and technical skills, and the ability to handle various circumstances in executing marketing campaigns.
• Focus on achieving required goals related to performance indicators and monthly targets.
• Strive to continuously develop skills and experiences in line with developments in digital marketing.

Benefits

• Competitive salary determined based on experience and competence.
• Flexible working hours, and the ability to work from anywhere for 40 days a year.
• A motivating and youthful work environment that encourages creativity and work.
• Opportunities for training and career development, gaining advanced technical and marketing experiences.

Management of social media accounts, marketing, and video shooting