Join Ciena as a Senior Marketing Manager for the Middle East!As the global leader in high-speed connectivity, Ciena is committed to a culture that prioritizes individual growth, well-being, and belonging. The Senior Marketing Manager role plays a critical part in driving brand awareness and revenue growth in the region.
Responsibilities:- Develop and implement a comprehensive marketing strategy aligned with Ciena's global goals.
- Conduct market analysis and identify key target audiences.
- Manage the regional marketing budget and allocate resources effectively.
- Define and track KPIs for marketing program effectiveness.
- Develop and execute targeted Account-Based Marketing campaigns.
- Collaborate with sales teams for personalized messaging.
- Support partners and resellers with marketing strategies and resources.
Must Haves:- Bachelor’s degree in Marketing, Business, or a related field.
- 15+ years of marketing experience in technology or telecommunications.
- Deep understanding of the ME telecommunications landscape.
- Proven success in executing impactful marketing programs.
- Strong project management and analytical skills.
- Fluency in English.
Assets:- Proficiency in Arabic or other regional languages.
- Experience in collaborative marketing structures.
Ciena fosters an environment of respect and inclusion, valuing diversity among its employees.
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